Never Lose Another Admission Enquiry

Capture leads from every source — website forms, social media ads, walk-ins, referrals, and school fairs. Automatically assign, score, and nurture every enquiry until enrollment.

Key Takeaways

  • Automatically capture enquiries from website, social media, events, and referrals into one CRM
  • AI scores every lead 0-100 so counsellors focus on high-intent parents first
  • Automated WhatsApp, SMS, and email sequences ensure no lead goes un-followed
  • Full source attribution shows which marketing channels deliver the best ROI
  • Reduce lead-to-enrollment time by 40% with smart assignment and nurture workflows

Sound Familiar?

  • Enquiries lost in scattered spreadsheets and notebooks: Every enquiry auto-captured in one centralized CRM with full history
  • No follow-up system — parents slip through the cracks: Automated follow-up sequences via WhatsApp, SMS & email
  • No visibility into which sources bring quality admissions: Source attribution analytics showing ROI per marketing channel

Complete Lead Management Features

Everything you need to modernize your school's lead management.

  • Multi-Source Capture: Website forms, Facebook Lead Ads, Google Ads, walk-in register, referral links — all leads flow into one inbox automatically.
  • AI Lead Scoring: Machine learning scores each lead 0-100 based on engagement, form completeness, response time, and behaviour patterns.
  • Smart Assignment: Auto-assign leads to counsellors by grade interest, location, or round-robin. Balance workload automatically.
  • WhatsApp Integration: Send WhatsApp messages directly from the CRM. Track opens, replies, and engagement per lead.
  • Duplicate Detection: AI identifies duplicate enquiries by phone, email, and child name. Merge or flag automatically.
  • Source Analytics: Track which marketing channels bring the most conversions. Calculate cost-per-admission per source.
  • Bulk Import: Import thousands of leads from Excel, CSV, or Google Sheets. Map columns, detect duplicates, and validate data.
  • Custom Fields & Tags: Add school-specific fields — previous school, sibling info, transport need. Tag leads for segmented follow-ups.

Get Started in 4 Simple Steps

  1. Connect Sources: Embed website form, connect Facebook Lead Ads, and set up your referral link.
  2. Auto-Capture & Score: Leads flow in automatically. AI scores and assigns each to the right counsellor.
  3. Nurture & Follow Up: Automated sequences send WhatsApp, SMS, and email based on lead stage.
  4. Convert & Enroll: Track conversions, analyze sources, and optimize your admission funnel.

Built Specifically for Indian Schools

  • WhatsApp-First Communication: Parents in India prefer WhatsApp. Send messages, brochures, and updates directly from the CRM.
  • Board-Specific Grades: Pre-configured for CBSE, ICSE, IGCSE, IB, and State Board grade structures.
  • Regional Language Support: Send parent communications in Hindi, Tamil, Telugu, Kannada, Marathi & Bengali.

Frequently Asked Questions

How does the CRM capture leads from our website?

We provide an embeddable form widget and a JavaScript snippet. When a parent fills the form, the lead is instantly created in your CRM with source tagged as 'Website'. You can also use our API for custom integrations.

Can we import existing leads from Excel?

Yes! Use our bulk import tool to upload Excel or CSV files. Map columns to CRM fields, preview data, detect duplicates, and import thousands of leads in minutes.

How does AI lead scoring work?

Our ML model analyzes engagement signals — form completeness, response time, WhatsApp opens, email clicks, and follow-up interactions — to score each lead 0-100. High-scoring leads are surfaced to counsellors first.

Can counsellors see leads only for their assigned grades?

Yes. Role-based access ensures counsellors see only their assigned leads. Managers and admins get full visibility across all leads and counsellors.

Does it integrate with Facebook and Google Ads?

Yes. Connect your Facebook Lead Ads and Google Ads accounts. When a parent submits a lead ad form, the enquiry is automatically created in your CRM with source attribution.