Understand Every Lead's Score

Hover over any lead's score to see the full breakdown — which actions increased it, which factors reduced it, and what the lead can do to score higher. Complete scoring transparency.

  • Visual score breakdown per lead
  • Factor-by-factor contribution view
  • Score change history timeline
  • Actionable improvement suggestions
  • Counsellor quick-reference tooltip
  • Score comparison across leads

Sound Familiar?

  • Opaque AI scores — counsellors don't trust them: Transparent breakdown showing every factor's contribution
  • No context on why a lead's score changed: Score history timeline with reason for each change
  • Counsellors ignore AI scores due to lack of understanding: Intuitive tooltips make scores actionable and trusted

Complete Lead Score Insights Features

Everything you need to modernize your school's lead score insights.

  • Score Breakdown: Visual chart showing each factor's contribution: engagement (+25), form completeness (+15), response time (+20).
  • Score History: Timeline showing how the score changed over time with reasons for each change.
  • Improvement Tips: System suggests: 'Schedule a campus visit to potentially increase score by +15 points.'
  • Quick Tooltip: Hover over any score in the lead list to see the top 5 contributing factors instantly.
  • Comparison View: Compare score breakdowns of two leads side by side.
  • Weight Visibility: See how the school's custom scoring weights affect each lead's score.

Get Started in 4 Simple Steps

  1. Hover to See: Hover over any lead's score to see the quick breakdown tooltip.
  2. Click for Detail: Click for full score page with factor-by-factor analysis.
  3. Review History: See how the score evolved with each parent interaction.
  4. Act on Insights: Use improvement suggestions to guide next actions with the lead.

Frequently Asked Questions

What factors affect the score?

Configurable factors include: form completeness, response speed, campus visit, WhatsApp engagement, email opens, document submission, fee payment, and sibling status.

Can counsellors see the breakdown?

Yes. A tooltip shows the top 5 factors on hover. Clicking opens the full breakdown page with all factors and history.

Does the tooltip slow down the interface?

No. Score data is pre-cached. The tooltip appears instantly on hover with no performance impact.

Can I customize which factors are shown?

Yes. Admins configure scoring factors and weights. The breakdown reflects whatever scoring model is active.