Measure the Speed of Your Admissions

How many days from first enquiry to enrollment? Conversion Velocity tracks the speed of your funnel — by grade, source, counsellor, and stage — so you can accelerate what matters.

  • Average days from enquiry to enrollment
  • Stage-by-stage velocity breakdown
  • Counsellor speed comparison
  • Source-wise conversion speed
  • Velocity trend tracking
  • Benchmark against previous seasons

Sound Familiar?

  • No idea how long admissions take: Clear metrics: average 23 days from enquiry to enrollment
  • Can't identify what slows down conversion: Stage-level velocity shows exactly where time is lost
  • No counsellor speed accountability: Counsellor-level velocity metrics enable performance coaching

Complete Conversion Velocity Features

Everything you need to modernize your school's conversion velocity.

  • Velocity Metrics: Average, median, and percentile conversion times from enquiry to enrollment.
  • Stage Breakdown: Time spent at each pipeline stage. Identify the slowest stage in your funnel.
  • Counsellor View: Compare conversion speed across counsellors. Coach slower team members.
  • Source Analysis: Which lead sources convert fastest? Referrals vs ads vs walk-ins.
  • Trend Tracking: Is your admission process getting faster or slower? Month-over-month velocity trends.
  • Benchmarks: Compare current season velocity against previous years.

Get Started in 4 Simple Steps

  1. Auto-Track: System automatically timestamps every stage transition for each lead.
  2. Calculate: Velocity metrics computed in real-time as leads move through the funnel.
  3. Analyze: Dashboard shows breakdowns by stage, counsellor, source, and grade.
  4. Accelerate: Identify bottlenecks and implement fixes to speed up conversions.

Frequently Asked Questions

What is conversion velocity?

The average time (in days) from first enquiry to final enrollment. Lower velocity means your admission process is faster and more efficient.

Can I see velocity by grade?

Yes. Each grade has its own velocity metrics, as different grades may have different admission complexity.

How does counsellor velocity help?

By comparing conversion speed across counsellors, managers can identify best practices from fast converters and coach slower team members.

Does it account for leads that don't convert?

Yes. The system tracks velocity for converted and non-converted leads separately, plus shows at which stage non-converts typically drop off.